How to Choose a Great Packaging Design
Attractive packaging is very important nowadays for product and services marketing. One of the most important factors of a product launch is packaging design. A good product design must function properly to protect what is the inside and to allow proper storage and distribution. A good product packaging must be appealing, showing complete product information, and can increase your sales. The personality of your brand shows through its colors, fonts, and textures, and so as the story of your brand. A great product packaging design should go beyond the box or bottle, considering varnishes, embossing, or foil stamps.
Generally, consumers assume the price of a product basing on the packaging, and choosing the desired price point for this product is important to give utmost value to your brand. Your brand’s packaging is its reputation, and with quality product, you are letting your customers feel that they’re getting a good deal and they’re impressed so they will keep buying your product. The materials that you’re going to use is crucial in the packaging of your product whether it is plastic, paperboard, glass, or aluminum. What is the level of the durability you need your product? You may consider using bioplastics if you are environmentally conscious. Knowing your target audience allows you to choose the right material for your packaging. It is crucial to know your demographics, making personalized and chic packaging using low-cost materials, and taking into consideration environmentally-friendly options. A packaging that is reusable or recyclable is always a good reason for a consumer to select your brand over your competitor’s like using it as a pen holder or food container.
As a graphic design discipline, product packaging must show clarity, simplicity, honesty, authenticity, extensibility, practicality, and shelf impacting. Be different, be bold, and look into different inspirations, getting ideas from your partners and team members. When it comes to shelf arrangement, almost all products are arranged in rows and columns, and only a distinct and appealing product draws the attention of a buyer to take a closer look. Always remember to create a lasting impression for your brand by not losing its visual appeal even if you make variations of your product.
Aside from the wrapper and label, the size and shape must be functional as well depending on product usage. Product packaging design must show your brand’s vision and mission, and it should inspire and attract people to trust and buy your product. We will help you with your brand marketing through a great product packaging design, seek the help of a professional now, feel free to check our website or homepage now!